Cotton, silk and polyester are the main materials. Cotton is dominant. Display use and soft signage are the leading segments, followed by apparel. Home and industrial textiles are currently the smallest sector, but growth is expected.

Available in a variety of technologies and ink types - active, acid, direct dispersion, pigments, pure products, etc. Water based inks containing dyes or pigments are developing fastest because they are popular with brands and textile users.

Initially, inkjet printing was used as a soft label, an extension of the logo and display market. For real textile production, inkjet was originally used for prototype and one-off production. With the emergence of more efficient production equipment, digital printing is becoming the mainstream to meet the needs of personalization and customization.

High fashion and high street fashion demand for digital printing has increased. Fast fashion and multi seasonal prefer digital printing because it translates into more new designs and repeated short orders. This potential is also related to the home furnishing section, with custom interior finishes.

Another trend associated with digital printing is the ability to provide fast turnaround time, and the relocation of textile printing to markets such as Europe is also emerging.